Twitter Account Worth Calculator
Sorsa Account Worth Calculator tells you what a sponsored post on any public X account is worth, from its median views and engagement. Free, no X login.
The price of one sponsored post on the account appears here, with its range and the formula.
The field takes a handle with or without the @ or a profile link.
How to work out what an X account is worth
An X account is worth what brands pay to reach the people who see its posts. Take the median views of its recent posts, divide by 1,000 and multiply by a rate of $5 to $20 per 1,000 views, set by how strongly people engage. Posts that get 12,000 views make a sponsored post worth about $60 to $240.
- Find the median viewsThe views a typical post gets, from the account’s latest original posts. Posts under 48 hours old and viral outliers stay out, so one lucky post can’t lift the price.
- Let engagement pick the rateLikes, reposts, replies and quotes per view, on the scale of the Twitter Engagement Rate Calculator: low $5, average $10, good $15, excellent $20 per 1,000 views.
- MultiplyMedian views ÷ 1,000 × the rate is the price of one sponsored post. Two a month for a year is what the account’s reach earns from sponsors.
A sponsored post on @harborlight_studio
$174per sponsored post
For these views the market pays $58 to $232: $5 to $20 per 1,000 views.
- Low$58$5 per 1,000 views
- Average$116$10 per 1,000 views
- Good$174$15 per 1,000 views
- Excellent$232$20 per 1,000 views
11,615 median views ÷ 1,000 × $15 = $174
Its posts earn 2.0 likes, reposts, replies or quotes per 100 views, a good rate, so the price sits at $15 per 1,000 views.
The calculator draws your answer the same way.
Sponsored post rates on X, and where they come from
X publishes no price for sponsored posts, so the range comes from what the market pays in 2026: $5 per 1,000 views at the floor, $20 at a creator’s asking price. Engagement picks the step.
Low
$5per 1,000 views
Engagement under 0.5% of views
What a reach ad on X costs. Posts few people answer are worth no more than an ad.
Average
$10per 1,000 views
Engagement 0.5 to 1% of views
Above the ad price: an audience that answers now and then is worth more than an ad slot.
Good
$15per 1,000 views
Engagement 1 to 3% of views
Posts that people answer often earn a premium over the average.
Excellent
$20per 1,000 views
Engagement 3% of views and up
What creators ask on their rate cards, for audiences that answer most.
Where the numbers come from
- X adsReach campaigns on X in the US cost $5 to $8 per 1,000 impressions on average (Affect Group’s Q2 2026 benchmarks).
- Creator dealsA brand network that has run more than 120 creator campaigns pays $5 to $8 per 1,000 average views, and creators’ rate cards come to about $20 per 1,000 views (Okara, September 2026).
Niche moves the price
On X ads, finance and fintech audiences cost $11 to $14 per 1,000 impressions against $6 to $8 for entertainment. A creator with a finance, crypto or B2B audience can ask for the top of the range, or more.
Followers don’t set the price: views do
Brands pay for the people who see a post, and most followers never see most posts. Four demo accounts, priced the same way:
Priced by followers, @dailymetro_wire_news would top this list by far. Priced by what its posts are seen and answered, a sponsored post there is worth $97: less than on @harborlight_studio, which has 70 times fewer followers.
- @dailymetro_wire_news
19.4K median views, low engagement (0.21%)
- @northfield_outdoor_co
64.5K median views, average engagement (0.64%)
- @harborlight_studio
11.6K median views, good engagement (2.04%)
- @tinyfern_ceramics
1,429 median views, excellent engagement (4.28%)
Sponsorships and X’s creator payouts
Two kinds of money come from an X account, and calculators often mix them up.
Sponsorships
A brand pays you to post about it. The price follows your views and engagement, and this calculator works it out.
How it works
- The brand pays you, per post or per campaign
- Priced on views: about $5 to $20 per 1,000
- Engagement and the audience’s niche move the rate
- No program to join: the deal is between you and the brand
X’s Creator Revenue Sharing
X pays eligible creators a share of ad revenue. There’s no fixed rate per view: payouts weigh impressions from verified accounts in the Home timeline, and who sees your posts.
Who can join
- An active Premium, Premium Business or Premium Organizations subscription
- At least 5 million organic impressions in the last 3 months
- At least 500 verified followers
- Payouts every two weeks, from $30
From X’s Creator Revenue Sharing page, read on 1 November 2026.
Price a whole creator list through the API
To price many creators, call POST /user-tweets on Sorsa API once per creator: one request returns its latest 20 posts with views, likes, reposts, replies and quotes, its follower count, and the paid_partnership flag that marks posts already sponsored. 1,000 creators cost from $1.40, at 20 requests a second, and your first 100 requests are free.
POST /user-tweetsA creator’s posts, 20 per request, each with its views, its counts and the author’s profile.GET /info-batchProfiles and follower counts of 100 accounts in one request.GET /infoOne account’s profile: followers, posts and join date.
One call is one request, whatever it returns, and failed requests are never charged: Sorsa API pricing.
Running campaigns with creators? The Twitter influencer API page shows more of the job.
No credit card, and they never expire.
Screen a long list first
GET /info-batch returns the profiles and follower counts of 100 accounts in one request: drop the ones outside your range before you read their posts.
POST https://api.sorsa.io/v3/user-tweets
ApiKey: YOUR_API_KEY
{"username": "harborlight_studio", "type": "posts", "with_replies": false}The posts behind the price, as JSON.
{
"tweets": [
{
"id": "1983204471126630400",
"full_text": "Golden hour at the old pier.",
"created_at": "2026-10-28T17:42:10Z",
"view_count": 11840,
"likes_count": 176,
"retweet_count": 28,
"reply_count": 24,
"quote_count": 9,
"paid_partnership": false,
"user": { "username": "harborlight_studio", "followers_count": 48600 }
}
],
"next_cursor": "DAABCgABG..."
}Who prices accounts, and why
Creators setting a rate
Quote a brand a price grounded in what your posts reach, then raise it the honest way, with more views. Best Time to Post on Twitter shows when your posts do best.
Brands checking a quote
Before you pay, price the creator’s own posts. A quote far above $20 per 1,000 views needs a reason: a niche audience, a thread or a video.
Agencies building a roster
Price a shortlist side by side, then the whole roster through the API. Compare Twitter Accounts puts two creators next to each other.
A second look before a deal
Steady posting, rising views, real engagement: the Twitter Account Analyzer audits the account in one run.
Questions about Twitter account worth
The price
How much is my Twitter account worth?
To sponsors, about its median views per post ÷ 1,000 × $5 to $20, the rate set by its engagement. Type your handle above to see the price of one sponsored post, the range and the formula with your numbers.
How much should I charge for a sponsored tweet?
Start from your median views, not your followers. At a good engagement rate (1 to 3% of views), $15 per 1,000 views is a fair ask: posts that get 10,000 views make $150. Ask more for a finance, crypto or B2B audience, for a thread or a video, and for the right to run your post as an ad.
How much is a Twitter account with 100K followers worth?
It depends on its views. Two accounts with 100,000 followers can differ tenfold: posts that get 5,000 views at an average rate are worth $50 a post, posts that get 50,000 views at a good rate $750.
Why does it use views instead of followers?
Because sponsors pay for people who see the post, and many followers never do. Median views show the reach a typical post really gets, and engagement shows whether that audience answers.
Where do the rates come from?
From what the market pays in 2026: reach ads on X cost $5 to $8 per 1,000 impressions in the US, a brand network pays creators $5 to $8 per 1,000 views, and creators’ rate cards ask about $20. Engagement picks the step between $5 and $20.
Can I check someone else’s account?
Yes. Any public account works, so brands can check a creator’s quote before a deal. A protected account can’t be priced: its posts and views are private.
X and money
How much does X pay per 1,000 views?
X doesn’t pay a fixed rate per view. Its Creator Revenue Sharing pays eligible accounts (Premium, 5 million organic impressions in 3 months, 500 verified followers) a share of ad revenue, weighted by impressions from verified accounts. Sponsorships, which this page prices, are paid by brands.
Can I sell my Twitter account?
No. X’s Authenticity policy forbids trading, buying or selling accounts, and an account that changes hands can be suspended. That’s why this calculator prices the account’s reach to sponsors, never a sale.
Can I see which of a creator’s posts were sponsored?
Through Sorsa API, yes: every post it returns carries a paid_partnership flag, so a brand can see how often a creator already runs paid partnerships before making an offer.
The calculator
Is it free?
Yes. It’s free, with no sign-up and no X login.
How accurate is the estimate?
It’s an estimate: real deals depend on the niche, where the audience lives, the format and the talks. The method is shown in full, so you can put your own rate on the same median views.
Why is my price different on other calculators?
Many multiply followers by a fixed number, or use one rate for everyone. This one uses median views, sets aside viral outliers and posts under 48 hours, and lets engagement pick the rate.
How do I price many creators at once?
Through Sorsa API: one POST /user-tweets per creator returns its latest 20 posts with views and engagement, and its follower count. 1,000 creators cost from $1.40, and the first 100 requests are free.
Does it work with a profile link?
Yes: a handle with or without the @, or an x.com or twitter.com profile or post link.
Price your whole creator list in one run
Pull the latest 20 posts of every creator on your list, with views, engagement and follower counts, one request each.
No credit card, and they never expire. 6B+ requests served since 2022.
Account checks
Followers & audience
Posts & conversations
Analytics & creators
For developers
How to work out what an X account is worth
Median views ÷ 1,000 × a rate of $5 to $20 per 1,000 views, set by how strongly people engage.
- Find the median viewsA typical post’s views; outliers and posts under 48 hours stay out.
- Let engagement pick the rateLow $5, average $10, good $15, excellent $20 per 1,000 views.
- MultiplyMedian views ÷ 1,000 × the rate: the price of one sponsored post.
$174per sponsored post
11,615 views ÷ 1,000 × $15 = $174
Sponsored post rates on X, and where they come from
X publishes no price for sponsored posts. The range comes from what the market pays in 2026:
Low
$5per 1,000 views
Engagement under 0.5% of views
Average
$10per 1,000 views
Engagement 0.5–1% of views
Good
$15per 1,000 views
Engagement 1–3% of views
Excellent
$20per 1,000 views
Engagement 3% of views and up
Followers don’t set the price: views do
Brands pay for the people who see a post. Four demo accounts, priced the same way:
- @dailymetro_wire_news
19.4K median views, low engagement (0.21%)
- @northfield_outdoor_co
64.5K median views, average engagement (0.64%)
- @harborlight_studio
11.6K median views, good engagement (2.04%)
- @tinyfern_ceramics
1,429 median views, excellent engagement (4.28%)
By followers, the 3.42M-follower news account tops the list. By views, a post there is worth $97, less than on the 48.6K-follower studio.
Sponsorships and X’s creator payouts
Two kinds of money come from an X account, and calculators often mix them up.
Sponsorships
A brand pays you to post about it. This calculator prices that post.
X’s Creator Revenue Sharing
X shares ad revenue with eligible creators, with no fixed rate per view.
Who can join
- Premium, Premium Business or Organizations
- At least 5 million organic impressions in the last 3 months
- 500 verified followers
- Paid every two weeks, from $30
From X’s Creator Revenue Sharing page, read on 1 November 2026.
Price a whole creator list through the API
One POST /user-tweets per creator returns its latest 20 posts with views and engagement, and its follower count: 1,000 creators from $1.40.
No credit card, and they never expire.
Who prices accounts, and why
Creators setting a rate
Quote a brand a price grounded in what your posts reach, then raise it the honest way, with more views. Best Time to Post on Twitter shows when your posts do best.
Brands checking a quote
Before you pay, price the creator’s own posts. A quote far above $20 per 1,000 views needs a reason: a niche audience, a thread or a video.
Agencies building a roster
Price a shortlist side by side, then the whole roster through the API. Compare Twitter Accounts puts two creators next to each other.
A second look before a deal
Steady posting, rising views, real engagement: the Twitter Account Analyzer audits the account in one run.
Questions about Twitter account worth
The price
How much is my Twitter account worth?
To sponsors, about its median views per post ÷ 1,000 × $5 to $20, the rate set by its engagement. Type your handle above to see the price of one sponsored post, the range and the formula with your numbers.
How much should I charge for a sponsored tweet?
Start from your median views, not your followers. At a good engagement rate (1 to 3% of views), $15 per 1,000 views is a fair ask: posts that get 10,000 views make $150. Ask more for a finance, crypto or B2B audience, for a thread or a video, and for the right to run your post as an ad.
How much is a Twitter account with 100K followers worth?
It depends on its views. Two accounts with 100,000 followers can differ tenfold: posts that get 5,000 views at an average rate are worth $50 a post, posts that get 50,000 views at a good rate $750.
Why does it use views instead of followers?
Because sponsors pay for people who see the post, and many followers never do. Median views show the reach a typical post really gets, and engagement shows whether that audience answers.
Where do the rates come from?
From what the market pays in 2026: reach ads on X cost $5 to $8 per 1,000 impressions in the US, a brand network pays creators $5 to $8 per 1,000 views, and creators’ rate cards ask about $20. Engagement picks the step between $5 and $20.
Can I check someone else’s account?
Yes. Any public account works, so brands can check a creator’s quote before a deal. A protected account can’t be priced: its posts and views are private.
X and money
How much does X pay per 1,000 views?
X doesn’t pay a fixed rate per view. Its Creator Revenue Sharing pays eligible accounts (Premium, 5 million organic impressions in 3 months, 500 verified followers) a share of ad revenue, weighted by impressions from verified accounts. Sponsorships, which this page prices, are paid by brands.
Can I sell my Twitter account?
No. X’s Authenticity policy forbids trading, buying or selling accounts, and an account that changes hands can be suspended. That’s why this calculator prices the account’s reach to sponsors, never a sale.
Can I see which of a creator’s posts were sponsored?
Through Sorsa API, yes: every post it returns carries a paid_partnership flag, so a brand can see how often a creator already runs paid partnerships before making an offer.
The calculator
Is it free?
Yes. It’s free, with no sign-up and no X login.
How accurate is the estimate?
It’s an estimate: real deals depend on the niche, where the audience lives, the format and the talks. The method is shown in full, so you can put your own rate on the same median views.
Why is my price different on other calculators?
Many multiply followers by a fixed number, or use one rate for everyone. This one uses median views, sets aside viral outliers and posts under 48 hours, and lets engagement pick the rate.
How do I price many creators at once?
Through Sorsa API: one POST /user-tweets per creator returns its latest 20 posts with views and engagement, and its follower count. 1,000 creators cost from $1.40, and the first 100 requests are free.
Does it work with a profile link?
Yes: a handle with or without the @, or an x.com or twitter.com profile or post link.
Price your whole creator list in one run
Pull the latest 20 posts of every creator on your list, with views, engagement and follower counts, one request each.
Get 100 free requestsNo credit card, and they never expire. 6B+ requests served since 2022.
How this price is worked out
Where the numbers come from
- X adsReach campaigns on X in the US cost $5 to $8 per 1,000 impressions on average (Affect Group’s Q2 2026 benchmarks).
- Creator dealsA brand network that has run more than 120 creator campaigns pays $5 to $8 per 1,000 average views, and creators’ rate cards come to about $20 per 1,000 views (Okara, September 2026).
Niche moves the price
On X ads, finance and fintech audiences cost $11 to $14 per 1,000 impressions against $6 to $8 for entertainment. A creator with a finance, crypto or B2B audience can ask for the top of the range, or more.
The request and its answer
POST https://api.sorsa.io/v3/user-tweets
ApiKey: YOUR_API_KEY
{"username": "harborlight_studio", "type": "posts", "with_replies": false}The posts behind the price, as JSON.
{
"tweets": [{
"view_count": 11840,
"likes_count": 176,
"reply_count": 24,
"paid_partnership": false,
"user": {"followers_count": 48600}
}]
}Endpoints for this job
POST /user-tweetsA creator’s posts, 20 per request, each with its views, its counts and the author’s profile.GET /info-batchProfiles and follower counts of 100 accounts in one request.GET /infoOne account’s profile: followers, posts and join date.
One call is one request, whatever it returns, and failed requests are never charged: Sorsa API pricing.
Running campaigns with creators? The Twitter influencer API page shows more of the job.